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Bud Light’s Backlash

Bud Light’s partnership with transgender actress and comedian Dylan Mulvaney to promote its beer brand as part of a March Madness-related promotion has sparked backlash from conservative leaders, such as Governor Ron DeSantis and Representative Dan Crenshaw, and parts of the consumer base that feel alienated. The boycott has prompted some patrons to leave restaurants and bars, where Bud Light is served, and led to heated arguments among customers. Meanwhile, anti-transgender legislation has been on the rise across the country. While Bud Light’s partnership with Mulvaney represented a baby step in altering the brand’s identity to be more inclusive, the backlash it provoked reflects the dark side of social media for brands.

Complex Terms:

  • Bud Light – A popular beer

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